IT’SUGAR, located at 450 Fifth Avenue, is the perfect place to go to satisfy the sweet tooth of both kids and adults! IT’SUGAR isn’t just a regular candy store, they also provide a variety of bold merchandise with tongue-and-cheek attitude.

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The moment you walk into IT’SUGAR, you become surrounded by the sweet smells of candy and immersed into a room full of colorful and captivating products. Not only is it a candy store where you can stock up on your supply of regular candies, literally every section of the store has some interesting product that captures your attention. They also have lots of interesting merchandise that could be the perfect gift for a special someone!

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Insider Tips:

  • One of their most popular products is their GIANT candies, where you can get the World’s Largest Box of Sour Patch Kids, Nerds Candy, Skittles, and just basically any candy you can think of!
  • They also have sections for International candy, where you can get a taste of candy from all over the world and a section for Retro candy, where you can be nostalgic about the good old days.
  • ALERT FOR HARRY POTTER FANS! You don’t have to go all the way to Harry Potter World for Chocolate Frogs, IT’SUGAR has your back! In addition to Chocolate Frogs, they also have Butterscotch Beer, Jelly Slugs, Bertie Bott’s Flavour Beans, and MORE!

So what are you waiting for?! Check out IT’SUGAR for your candy needs or your next sweet tooth adventure!


Location: 450 Fifth Avenue, Suite 101, San Diego, CA 92101

Phone: (619) 696-1339

For More Information, Please Visit:  IT’SUGAR