The Comic Con is coming back to San Diego this Thursday, July 21. The tickets have been sold out and more than 100,000 people are expected to attend the event. Business have to prepare for this massive influx of people. Sara Arjmand, founder and CEO of Formula Marketing and General Manager at Greystone Steakhouse, explains that the venues started preparing for this in June. This amount of people concentrated in a small area like Gaslamp requires a lot of preparation, but businesses are ready.